For many companies, the 4th quarter of the year is benefits time. Open enrollment, using PTO, and other benefit deadlines arise during this time of year. This time also raises many questions about communicating important information to associates. What can be done to make this a better experience for all?
Social media is giving us all micro-bits of knowledge, creating a new learning trend affecting all industries. Social media teaches and engages in quick, short snippets that grab our attention and are usually presented in a memorable way. With this trend also comes the “influencers.” These “influencers” share information and break down complex topics into bite-sized, more easily digestible bits of information. Thus, people are learning in a new way! You didn’t think you could be excited about high-deductible health plans and health savings accounts (HSA), but perhaps there is a way to gain better traction with employees.
If you check the comments section of the latest social media post, you will find people are engaged and eager for more information regardless of the topic. Employers can do themselves and their employees a huge favor by attempting this social media style instruction.
Check out this article by Ferne Emery, Vice President Health & Benefits Compliance Officer Pinnacle Financial Partners, for more information on how you might be able to make benefits season a little easier for your team and yourself.
