Authored by Sara Weathers
In a collaborative effort between the Biden administration and major consumer technology players, a comprehensive nationwide cybersecurity certification and labeling program has been unveiled to empower consumers in selecting secure smart devices. The initiative, known as the U.S. Cyber Trust Mark, aims to bolster the security of internet- and Bluetooth-connected devices, mitigating vulnerabilities to hacking.
Drawing parallels to the renowned Energy Star program that evaluates energy efficiency in appliances, the U.S. Cyber Trust Mark will be administered by the Federal Communications Commission (FCC) and will encompass voluntary participation from the industry. This initiative seeks to equip Americans with the confidence to identify cybersecure devices, as deputy national security adviser Anne Neuberger stated.
Leading industry participants, including Amazon, Best Buy, Google, LG Electronics USA, Logitech, and Samsung, have supported the program. Devices ranging from baby monitors and home security cameras to fitness trackers, TVs, refrigerators, and smart climate control systems that adhere to the U.S. government's cybersecurity standards will be adorned with the "Cyber Trust" label, represented by a distinct shield logo, potentially as early as next year.
FCC Chairwoman Jessica Rosenworcel emphasized that the mark would offer consumers a sense of assurance while also benefiting manufacturers, as their products would need to meet the National Institute of Standards and Technology criteria to qualify for the certification. The FCC has initiated a rule-making process to define the standards, inviting public input. Alongside the logo, participating devices will incorporate QR codes, enabling users to scan for updated security information.
A report from cybersecurity firm Bitdefender and networking equipment company NetGear highlighted the vulnerability of smart TVs, smart plugs, routers, and digital video recorders as the most susceptible devices in 2022. Many providers of smart home devices struggle to update and patch software promptly, exposing them to emerging malware threats.
The Cyber Mark standards are anticipated to address these concerns by spotlighting devices that promptly patch vulnerable software, ensure secure communication to preserve privacy, and possess the capability to detect intrusions. The program signifies a significant step towards safeguarding consumers in the evolving landscape of interconnected devices. For more on this program, check out Insurance Journal’s recent article.
While this program will help businesses pick out devices with built-in cybersecurity, it’s essential to keep cybersecurity insurance in the event of a cyber-attack. Have questions about your firm’s cyber insurance policy? AdvoCap Insurance is here to help.
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